Predicting doom about Palin phenomenon?

Jon Friedman of MarketWatch warns that "the media live to build you up, then knock you down" about Gov. Sarah Palin. He seems to think that the Palin phenomenon was created by the media and the media will end it soon. This is hardly the case. Palin entered the spotlight and the media could not contain the enthusiasm and energy she has brought forth.

But that's not the case with Obama. His campaign is truly the work of media hype. How else can a community organizer-turned-senator with zero executive experience and ties to shady individuals, running against the Clinton political machine, end up where he is today? Reporters and news anchors followed him to Europe and the Middle East, to document his global popularity tour.

Mr. Friedman should worry about Obama and his campaign, if he is so concerned about the media frenzy.